Data Cleansing Services

With increasing number of industries relying on data have realized the importance of data cleansing and also that the only way to achieve maximum operational efficiency is to reduce all kinds of data errors and inconsistencies. In order to have all customers’ past, present and future data proves really helpful to your company, you need to ensure that below mentioned data cleansing steps are followed.

• Dealing with missing data
• Standardizing the process
• Validating data accuracy
• Removing duplicate data
• Handling structural errors
• Getting rid of irrelevant data
• Data cleansing strategy

Businesses looking out to make a competitive mark while staying atop concurrent market dynamics not only require clean data, but also should know where to find it and how it all ties together.

The cost of cleansing your data depends on various factors including number of records, age of the records, location of records, number of fields associated with each record, degree of cleaning required and many more. However, the cost you pay for cleansing your data is too less, as compared to the costs you incur by not cleaning a record set, table, or database. Let’s see how.

• Cost of Duplicates: $1,000 to $3,000 for de-duping 10,000 records

  With industry standard of 5-10% duplicate leads; a sales rep working for $30 an hour gets through 4 leads every hour – and costs your organization $3,750 to $7,500 in un-necessary sales time. By de-duping the database you are actually saving: $2,750 to $4,500 in unnecessary sales costs.

• Cost of Missing Data: $0.50 to $5.00 per record to append missing data

  Going by industry standard of 30% database with missing values, data appending might cost you $1,500 to $15,000. However, decreased email performance and time wasted in qualifying prospects due to lack of email personalization and segmentation, and of course the operational expenses incurred can hit your sales and marketing efforts real hard where it pains.

• Cost of inconsistent or incorrect data: $0.05 to a $1.00 to validate and clean a record

  For 10,000 records spending $500 to $10,000 is much cheaper as against potential loss of sale that can cost your company more than $10,000 per email not delivered/returned.

All these calculations nowhere include the embarrassment, cost of damage to the brand image and administration time wasted due to dirty data.

We understand the sensitive nature of your data. We combine our domain knowledge, technology expertise and executional capabilities while adhering to the highest standards of data privacy and security to deliver best data cleansing services. Yes, we do offer free trial data cleansing project before you assign us the actual project – which we are sure you would.

Also before that, do not forget to browse through our resource library to learn how our data cleansing services has helped organizations across the globe to overcome data challenges and leverage it to improve operational efficiency.

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