The Company: Real Estate Data Research & Information Service Provider Dealing With Printed and Online Subscription
Industry: Real Estate
Company Headquarters: UK
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The client a publisher of digital and print periodicals in the real estate industry was looking to increase the circulation of its monthly, weekly and daily publications. The client shared property intelligence with its subscribers through periodicals. In order to increase its circulation, the client needed to assess current subscribers and identify and target potential customers.
The client therefore partnered with HabileData to capture data related to contact details, geography and other demographics from various real estate documents and online sources. The consolidated data needed to be categorised, cleansed and presented in a structured manner to derive valuable insights.
Accurate capture of customer data helped assess the current subscription base and identify potential customers leading to targeted marketing approach and increased circulation.
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