The Company: Video Communication Company
Industry: IT Industry
Company Headquarters: San Jose, California, USA
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The client a California based software company providing video communication services to thousands of Fortune 500 companies was looking to generate more business. The company looked for clients to opt for more services and for that the company needed to market appropriate products suitable to their requirements. Therefore, the company looked to create effective customer profiles with appropriate segmentation. The client approached HabileData to classify, cleanse and enrich inaccurate and incomplete customer data which could be effectively used to upsell and cross sell the products.
Enriched customer profiles with appropriate segmentation helped the video communication company market their services effectively along with targeted upsell and cross sell, driving better customer retention and improved sales.
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