High quality image processing to reinforce fashion store’s brand image

Image Editing - Case Study

The Company: A USA based fashion retail giant with 532 stores in 47 states.

Industry: Apparel Industry

Company Headquarters: USA

High quality image processing to reinforce fashion store’s brand image

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The Objective:
Editing more than 324,000 images to be used in printing catalogues for a fashion retail giant before the launch of its latest exclusive brand store. Removing bruises and blemishes from model’s skin, making garments wrinkle free etc. and making images print ready within strict deadlines was the challenge.
The Challenges:

The fashion retail giant had 532 stores across 47 states and was all set to launch a new store, which was a big deal owing to its posh location. This created a few serious challenges.

  • 324,000 images had to be edited within an unrealistic deadline.
  • The images needed intensive editing and retouching like removing blemishes from models skin, removing wrinkles from clothes, product needed background enhancements etc.
  • Quality of the final images had to be high as they had to be printed
HabileData’s Solution

Our team of expert photo editors coordinated with the client’s team and finalized a fixed date for the completion of the project so that they could have the catalogue printed before the launch. HabileData experts then executed the project with perfection by doing the following things

  • Bifurcated the 324,000 images into high, medium and low based on the editing requirement.
  • A uniform process of basic editing like exposure, contrast etc. was formed for all images.
  • Robust processes ensured smoother and faster editing which lead to timely project completion
  • Adobe Photoshop & Adobe Illustrator were the tools used for editing.
  • Professional editing and retouching techniques ensured original image quality remained unaffected
Business Impact
  • Reduced average turnaround time clocked at 8 to 12 hours.
  • Quality standards maintained by HabileData ensured the least rework on images proved time and cost effective.

Value Addition

Exclusive catalogue created using edited images positively impacted sales across all 47 stores in the USA.

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