Data Entry of Nutrition Values to Make Informed Decision

The Company: Leading energy food products manufacturer

Industry: Food and Beverages

Company Headquarters: MA, USA

Data entry of nutrition values for buyers to make informed decisions

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The Objective:

Client required to capture and enter nutrition value of their food products to create a database. The information was to be captured and entered from around 1000 images across 550 angles into an excel spreadsheet to:

Disseminate nutrition information with existing and potential customers to enable them to make informed buying decisions
Build trust and credibility and enhance business growth

The Challenges:

Hiring trained resources with high label reading and analytic skills.
Deploy specialists to understand nutritional terminologies like fat status and calcium of a food product from labels.
High accuracy required given the sensitive nature of data to be entered across 36 data fields.

HabileData’s Solution

A team of skilled resources with domain knowledge was deployed to execute the task.
Team was trained to understand the nutrition labelling.
Information about 36 nutritional fields was extracted from 1000+ product images in more than 550 angels was entered into the excel sheet.
Alert/notification sent to client for fields with no data.

Business Impact

Quick data entry increased the number of products in display
Accurate nutrition information improved trust in the brand
Increased sales resulting in enhanced revenue

Value Addition

Seamless workflow of product details data entry enabled the manufacturer to display increased number of food products with accurate nutrition value.

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Data entry of nutrition values for buyers to make informed decisions