Photo editing of apparel images increased a Dubai retailer’s sales

Image Editing - Case Study

The Company: Apparel Retailer

Industry: Apparel and Fashion

Company Headquarters: Dubai, UAE

Photo editing of apparel images increased a Dubai retailer’s sales

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The Objective:
Client required apparel images to be edited and enhanced to increase product appeal and brand trust to improve sales.
The Challenges:
  • Deployment of image editors with extensive experience of operating photo editing software
  • Maintain editing and retouching consistency across all apparel images
  • Attributes of colour and light should remain same for all apparel photos
  • Delivering a batch of 100 apparel photos every 8 hours
HabileData’s Solution
  • A team of skilled photo editors was set up to edit product photos according to pre-defined specifications by the client.
  • Photo editing and retouching process:
    • Clipping path experts conducted detailed retouching of images for shape, wrinkle removal and light adjustments.
    • Every colour cast was neutralized using the white balance controls repairing the blemishes and undesirable aspects in the images.
    • Utmost care was taken to keep the main areas of the image bright and sharp, to make product photos look realistic.
    • Looks of the product were enhanced by adjusting the lighting, shape and color with help of Adobe Photoshop for editing and Adobe Lightroom for color corrections.
  • 2000 images delivered month on month while adhering to deadlines.
Business Impact
  • Enhanced images improved product appeal
  • Higher conversions and increased revenue

Value Addition

Use of advanced photo editing software made it possible for the online merchant to use product images on their website as well as eCommerce catalogs, digital and print version.

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