Why eCommerce portals need image editing and retouching

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Why eCommerce portals need image editing and retouching
Given the inability to touch or feel products in any eCommerce business, graphical visualization of the products is key to online business success. Visually attractive images positively impact online sales, making image editing and retouching activities an imperative for online retailers.

Customers visiting online shopping portals and eCommerce websites cannot touch, feel and try the product as in a physical outlet or showroom. Consumer experience and subsequent buying decisions are guided primarily by displayed product images.

Unfortunately, not all product images are at par with the standards expected by a customer. Photograph of a product may change the perceived value of it in multiple ways.

Too much noise

Makes image look shabby

Incorrect lighting

Leads to color deviations

Wrong background

Renders product unattractive

This is where image editing and retouching comes into the picture.

A lot of post-production image editing activities like cropping, straightening, color correction, noise reduction, background removal, ghost mannequin etc., are required to get optimal high quality images for eCommerce portals.

High quality image editing of underwater swimmers enhances customer engagement

A UK company with franchises in more than eight countries, imparts swimming lessons to infants. Their value-add marketing initiatives requires them to share high quality underwater images of infants learning to swim with parents.

The company has partnered with HabileData for this ongoing image editing project which calls for color correction, noise reduction, retouching etc. The post production team at HabileData processes thousands of images in a very short turnaround time meeting stringent quality standards.

The result shows as:

  • Satisfied and extremely engaged parents
  • Enhanced brand image of client company
  • Wonderful words of appreciation from the client for our post production artists!

What an eBay study on the role of images in E-commerce concludes:

  • Images increase buyers’ attention, trust and conversion rate-especially for products where appearances play a key role.
  • Good quality images increase overall perceived value of the e-store, positively impacting decisions of buyers to shop from there.

The study established that successful sellers owed their higher success ratio to the quality of images they used for online product sale. Good quality images played a crucial role, often neutralizing not so positive shopping experiences.

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How does image editing and retouching add value to your eCommerce store?

Image editing involves a number of post processing techniques such as background removal, adding shadows, making color corrections etc., all of which enhance image quality.

High quality images processing reinforces fashion store’s brand image

A fashion retail giant operating 532 stores in 47 states across USA partnered with HabileData when it set out to launch yet another store. The store images required intensive image editing and retouching to ensure blemishes or bruises did not appear on the models’ skin, garments looked wrinkle free, products were enhanced with solid backgrounds etc.

HabileData delivered to its client a total of 324,000 high quality processed images meeting all pre-defined image editing and retouching parameters. The average turnaround time was just 8 to 12 hours, ensuring:

  • On-time launch of the store
  • Images which reinforced client’s brand identity
  • Savings on cost

HabileData, a Hitech iSolutions company, has been working with clients across the globe for over a decade, helping them meet their image editing and retouching needs. We use multiple operational techniques and technologies to ensure business success for our clients.

Here are some image editing and retouching techniques we use to improve image quality:

Image cropping and re-sizing

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A perfect image view requires cropping and resizing to suit various angles. This has to be in thumbnail, normal and zoom view for getting better perspective. Additionally, any unwanted objects, borders or blank spaces are to be removed from the images for the shoppers to focus on the product.

Noise reduction

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Grainy images blur the image and make them look unclear. Image editing specialists eliminate extra luminance and color noise for a clearer product view.

Background removal

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A vague photo background distracts buyers, making them lose focus of the key object. Photo editing companies remove such distracting backgrounds, and replace them with a clear/relevant background without affecting the overall picture quality.

Clipping path, usually used for photo background editing, involves cutting out the product and placing them on clear backgrounds. This reduces product photography costs, as capturing various images to include product detailing is not required. Instead the individual details are extracted from main image.

Image masking

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With image masking solutions, one can avoid pre and post production hassles and expenses. Best used to treat complex images where clipping path cannot do wonders, masking helps image editing and retouching professionals hide unwanted image pixels. The technique comes in handy when image editors need to remove background from complex images such as waving hair, flames, smoke, glasses, chiffon and other transparent and semi-transparent images.

Color correction

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It is the first step in image editing for fixing color or tonal challenges. Color correction makes images come out in actual colors, often not possible in product photography. Image editing and retouching professionals adjust color, contrast and brightness of the photos making them look vibrant and lively; thus appealing to the visual sense of the buyers.

Photo retouching

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It leaves an ever lasting impact on your visitors; when the true essence of the image is brought by removing lens glare, spots, blemishes and scratches.

Ghost mannequin service

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In the apparel industry, 3D displays of clothes have a greater visual impact than 2D views. By editing product images, the apparel are displayed on a mannequin as shown above. It gives the consumer a better idea as to how the apparel would look once they put it on. Ghost mannequin or neck joint technique makes the garment look prominent in the picture, giving a better view to the shape and look of the garment – making the label on the neck visible.

Conclusion

A competitive eCommerce market demands that website owners aggressively drive traffic to their sites, engage visitors to have them continue cruising through multiple product pages, entice them to buy and keep pace with order management schedules. What’s pivotal to the engagement, enticement and conversion is a high quality, well edited product display. Delightful images have proven their worth in catching attention of customers. Investing in professional product image editing and retouching services is definitely worth it given the accelerated sales assured.

Moreover, with the onset of 3D imaging, eCommerce retailers can provide their customers with an opportunity to interact with the product like never before. With 3D product imaging, customers can choose what part of the product they want to see. They can zoom in or zoom out, rotate the object & view it in motion. This is the future of product display for eCommerce business. Once the ecommerce market adopts this trend, the importance of image editing and retouching is projected to grow manifold.

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About Author

Savant Fernandez

is a marketer and versatile writer who authors content on business process management and market research. He finds his passion in providing valuable insights to his audience on managing and scaling businesses through operational efficiencies and use of technology.

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