Image Retouching and Editing for eCommerce Portals
September 14th, 2015 | Hitesh Mistry
The day is near when ecommerce portals will completely take over the conventional brick-and-mortar stores!
You get everything from groceries to electronics on these virtual stores; in fact online purchasing has become a very 21st Century phenomena. Since, the number of ecommerce sites is swelling; the competition too is getting fiercer you need to have things in place to make it appealing to a customer’s buying instincts. Several factors go into making ecommerce stores a success, and one of them is clear, attractive and high-definition images.
They say “A picture is worth a thousand words”. This concept definitely stands true when it comes to eCommerce stores. Since, visiting customers cannot use their sense of touch or smell to judge the product; they have to simply rely on their visual sense while purchasing. So, when these potential customers stop by your store; you must treat them with clear, attractive and well-edited photos; compelling them to pick up an item.
In other words, Product images are not just a visually-tempting addition to the store; they are in fact a requisite to ensure success of your online store. Professional image editing and retouching for eCommerce sites help you in form of traffic-generating element for your store.
How does image retouching and editing help your eCommerce store?
We have noted some amazing solutions image editors and re-touchers offer to give an appealing look to your product images.
1. Image cropping and re-sizing:
Since customers select the product simply by looking at it, you need to give them that perfect view. For which the image needs to be cropped and resized to suit various angles. This has to be in thumbnail, normal and zoom view for getting better perspective. Additionally, any unwanted objects, borders or blank spaces needs to be removed from the images; so the shoppers can intently focus on the product.
2. Noise reduction:
Too grainy images can make the image look very blur or unclear; product image specialist eliminates extra luminance and color noise; so that you can have a clear and better view of the item.
3. Background removal:
An unclear image background acts as a major distracting force making the buyer not focus on the key object. Professional image editor removes such distracting backgrounds, and replaces it with a clear background without affecting picture quality.
4. Color correction:
They adjust color, contrast and brightness of the photos making them look more vibrant and lively; thus highly appealing to the visual sense of the buyers.
5. Photo retouching:
It leaves an ever lasting impact on your visitors; when the true essence of the image is brought by removing unnecessary lens glare, spots, blemishes and scratches from it.
6. Watermark removal:
Want to stop unauthorized use for your image? Put your logo or watermark; in fact why dont you go for professional image editors; they will do this with ease.
With well-edited and high-definition product images, you can not only make the store more persuasive; but even build a successful brand image and gain a competitive advantage in the market.