Graphic designing and graphic designers; have come a long way leaving their footprints of success as a legacy. However, the legacy that they created, which everyone now is relentlessly following, has built a grid; a kind of a silo which no one is ready to come out of. Graphic designers are not ready to break graphic designing rules and be rebellious towards the grid created by geniuses of their times. Whether they do not understand or do not want to understand the application of a grid is a separate topic; the fact remains that they are blindly following the grid, depriving their clients of wonderful and innovative designs.
“There is no design without discipline. There is no discipline without intelligence.” – Massimo Vignelli
So when you as a company are looking out to hire graphic designers to help you enhance your company’s brand, or creatively engage your audience; the best thing that can be done is to opt for that one graphic design solution provider who not only understands the fundamentals of the grid or silo; but also has that flair to break designing rules at appropriate time. The dynamics of this intensely digital age makes it mandatory for graphic designers to provide competitive advantage to their clients, to match up the worth of the investment for a long lasting partnership.
“The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.” – Daniel Pink
Few of the grid concepts such as proportion, rule of thirds, golden ratio and so on so forth; are the stepping stones to most of the work true to art and design. Not to forget that these are merely the surface elements to the grid concept, and are capable of giving a deeper insight to the intricacy for designing something that really stands out in the crowd. So for breaking the grid or the rules as we may call it; the graphic designer has to understand the rules first. Because unless and until they know what is the grid or the rule, how are they supposed to design effectively beyond a well-defined grid or rule.
“Only those who attempt the absurd will achieve the impossible.” – M.C. Escher
Competitive, intelligent and creative graphic design solution providers are the ones, who empower their best graphic designers onboard to test the limits of the permissible design space. These designers upon assessing their self-capabilities would equip themselves with a fine blend of creativity and tools required to break enlisted rules, and still portray your brand to stand out of crowd with flying colors.
Get too edgy
Their thoughtful designs move away from the norm to create a more dynamic experience for edges, may it be for screen elements, the central gutter, or even the edge of a column.
Enhancing designs through mixed typography
Typography in design is one of the key elements, and enlisted are a few escapes to use typography to enhance designs:
- Next-gen designers eagerly embrace asymmetrical text blocks, precisely away from the rules or standards of left to right, or up to down modality, neatly organized lines, columns and pages and what not; to create truly interesting artwork. They also get on to placing an image in the centre gutter between the two columns and use wrapped text around the image to make the page lively. It is used widely for labels for products and posters.
- Subtle use of pull quotes is what these rebellious to grid designers would prefer doing more often in whatever they design or create. News stories, both printed and online, use enlarged quotes fondly known as pull quotes, which go beyond the section or the column placed in either a box or with larger fonts. This way they give that much required visual break to long articles.
- To give that visual pop for enhancing the look and feel of a design simultaneously, these designers would use tilted text, as a part of their rebellious thought process to break the grid.
Using varying styles such as well thought placement of handwritten fonts in the centre of a piece or using the hand-drawn art – making the design look typically different; is something that companies may expect often from these graphic designers
Overlapping objects and images
Graphic designers, away from the league, take a more three dimensional approach, making the visual components more compelling with the use of overlapping objects and images.
Intelligent use of grid aspects
Utilizing cross overs or the grid aspects, to break from one section of the grid to another one while managing the organizational component of the grid intact is something that these graphic designers are always eager to do. This will also shift the overall look and feel of types, objects and images, to a more impressive one.
“Any intelligent fool can make things bigger and more complex. It takes a touch of geniusand a lot of courageto move in the opposite direction.” – E. F. Schumacher
So lets be rebellious
Companies, organizations, entrepreneurs should be seeking graphic design support from experts with different, seemingly unrelated, life and business experiences that have diversified and enhanced their designers creativity and the ability to deliver dynamic designs. This is so very important, as it is something that molds and shapes the designers taste, design style, market understanding and a lot more things.
Dont forget, design creates culture and culture shapes values; which determine the future. These were merely some of the tips, as to how leading graphic design solution providers can become a design rebel. Good graphic designers are always a step ahead than others, as they have that intuition for peoples changing attitudes; and are keen in assessing the boundaries & opportunities of technology.